Why do some customers don’t bother to email exchangers? The answer is
simple.
It’s because they won’t get any response.
Yes, they won’t get any response. Many people are great at designing good
websites, but they get zero rating when it comes to customer support.
Customer support is one of the most important attributes of an exchanger,
but sadly, certain exchangers are found wanting when it comes to good customer
support.
When an exchanger is in the habit of not replying to email, they
discourage serious customers (who need help) from sending email.
One of the attributes of a good exchanger is the ability to respond to
relevant email messages as quickly as practicable.
It’s understandable that most email messages are irrelevant to one’s
business. However, it’s important to answer pertinent email enquiries from customers.
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