If you use our
Web statistics system to track visitors to your site, you'll see references to
"hits", "pages viewed", "unique visitors",
"authenticated visitors", "entry pages", "exit pages",
"spiders" and "robots".
A hit is counted each time someone views
a file on your Web site. A single Web page can be made up of many files. For
example, if your main Web page is one HTML file, ten image files, a JavaScript
file and a CSS stylesheet file, that would show as 13 hits when people view
that page. If you're just interested in how many people are looking at your
site, you probably don't care about hits. Each request counts as a
"hit" regardless of whether it came from a person, a search engine,
an RSS reader, or any other source.
Pages viewed is the number of HTML pages or scripts that your visitors have looked
at. A "page" is a hit that isn't an image, JavaScript or CSS file and
which wasn't loaded by a search engine robot.
A visit is one or more pages viewed by
one person. If someone goes to your site and looks at five different pages, for
example, that counts as a single visit. If they return the next day and view
more pages, that’s a second visit.
Unique visitors is the approximate number of different people who visited your site. It
includes human visitors, but usually excludes search engine robots and other
automated systems. Visitors are tracked by the IP address of the computer the
person is using. If the same IP address returns to view your site within the
month, that will add to hits and pages, but won't increase the number of unique
visitors. Note that the number of unique visitors is only a rough estimate: the
IP address of some visitors could change between visits (depending on their
type of network connection), and different visitors can sometimes appear to
share the same IP address if they're behind a "proxy server" at a
large company or ISP.
Authenticated visitors are people who visited a password protected
directory on your Web site. If you don't have any password protected
directories, you will have zero authenticated visitors.
A page is
counted as an entry page if it's the
first page viewed by a visitor. Similarly, an exit page is the last page viewed by that visitor. You can use this
information to tell which pages people use to enter and leave your site.
Robots and Spiders are computers that examine the
content of your Web site, rather than human viewers. For example, when Google
examines your Web site to index the content, that will be shown as a robot or
spider.
The countries shown by the statistics
program are calculated by determining which ISP a visitor is using, then
checking the country of that ISP.
The bandwidth listed is the amount of data
transferred when visitors look at your site. Our page about bandwidth explains
more.
The number of
pages and hits in the Connect to site
from section count links from other sites and exclude clicks on links within
your own site. So if someone reaches your site as a result of a link on another
site, then views two more pages on your site, that will show as one page in
this section, not three.
How accurate are the statistics?
They're pretty
good, but not perfect.
A visitor's IP
address may change between visits, and some visitors go through "proxy
servers" — computers at large ISPs such as AOL that can "cache"
their own copy of your Web site files. For example, it's possible for two AOL
users to view your Web site, but for AOL to show the second person a "cached"
copy of what the first person saw without connecting to your site again. That
would show as a single visit in the statistics.
In addition, the
listings of what IP addresses belong to which ISP, and which country that ISP
is in, can sometimes be inaccurate.
Because of potential
problems like this, your Web site statistics (like all statistics) should be
considered useful information that might not be accurate down to the last
detail.
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