I am 31 years
old with 10 years work experience and a commerce major. I make $100k/yr as an
IT business analyst. I am passionate about learning to code and becoming a
developer. I have some savings to see me through for a year.
Answer:
At 26 years I
was living in the Cayman Islands, making over $100,000 tax-free and surrounded
by hot chicks wearing bikinis - yet I couldn't help but think about committing
suicide.
It wasn't until
I lost it all that I was able to discover the secret of how to pursue your
passion without going bankrupt. But before I tell you how you can pursue your
passion...
I'd like to talk
to you about a few 'fallacies' that are pushed down our throats...
The Fallacy
Of A Career Path
The career path
with a good paying job is defined.
You do your
degree.
You pass with
great marks.
You apply for
interviews.
And pretty soon
you will get hired and start your career.
The career path
for your hobby isn't defined.
If you do your
degree, you still have to figure out what to do after.
Then you have to
find people who will be willing to pay for your hobby.
Then you have to
understand the business side of things.
But on top of
that you have to explain to everyone why you're doing what you're doing.
How it will pay
for your bills, and how you will still take care of everyone.
It isn't the
easiest thing in the world. And because it is hard - most people don't follow
their hobby.
I thought it
would be hard, and that's why I didn't follow my passion.
The Fallacy of
Talent
Here's the funny
thing though... when I started working in the corporate job I didn't know
anything.
Sure I'd done a
degree, and gotten the right marks to get in... but from the work
perspective... I didn't know anything.
That's true
whether you joined a multinational, a local conglomerate or just a small 10
person office.
When you just
start out in your line of work... you don't know jack. The multinational
company knows this.
So what do they
do... they pay you to show up... at least for the first 2 years.
In those 2 years
they will train you to do the things that they needed you to do.
You start
working and you start learning. The more you work, the faster you learn, and
the faster you learn the faster your progress in your job.
To get you to a
point where you can actually provide more value to the company than it cost to
train you, and that it costs to pay you now.
That's the
fallacy of talent. You aren't talented at the corporate job that they are
paying you - but because you show up and DO the work is why they are paying
you.
Let's say you
love to paint... just to make this example simpler... but you can replace
painting with whatever you truly love to do.
What would
happen if some one paid you to paint for 8 hours every day for the next 2
years?
But that's not
all... what would happen if along the way that same person corrected your
mistakes, taught you to hold the brush better, improve your strokes, and how to
better mix paint.
But then as your
skill improved taught you to paint using Canvas, Oil and then all the other
tricks and techniques for you to use.
Do you think you
would get better at it?
Chances are you
would get significantly better at. You would probably get better at it faster
than you would get better at doing your corporate job.
So in two years
of focusing 8 hours on your passion you would be where it would take 10 years
to get in your corporate job.
The lesson here
is that you need to DO it to really LEARN it. You aren't talented to do your
corporate job, but trained to do it.
Similarly you
won't be talented to DO your passion, you will need to TRAIN yourself to do it.
Which brings me
to the real question in the question...
How Do I Pursue
My Passion
So let's look at
the burning question,
How do I pursue
my passion and make money from it…
Before you can
learn to run you need to learn to walk. The ‘learn to walk’ part in this
analogy is you learning to DO what you're passionate about.
The ‘learn to
run’ part is you making money from your passion.
We’ll talk about
that in a minute but first let’s look at why you can’t quit your job.
You can't quit
your job because of two reasons
1. You have
bills to pay - and if you quit your job you will probably end up on the street
evicted, because you didn't pay your bills.
2. Your skills
in your passion aren't really sharp enough to support you. You still have to
practice to get these up to speed.
So before you
quit your job and go all ‘Fight Club’ on your passion, let’s figure out how you
can actually start doing your hobby at a higher level.
So here’s what
you do to start DOING what you love to do. aka step 1 to pursuing your passion.
1. Figure out
what you love to do
Don't just say
it - write it down. Often when we just say things, we'll sway from one to the
other. You're different. You will write this down.
2. Take one hour
right after you've figured it out to actually DO it
If you love
painting - stop reading, go paint for an hour, then come back and finish
reading.
This step is
very necessary. It forces your mind to realize that you can actually do the
things that you love to do. SO DO IT NOW.
3. Figure out
what your problem areas were
Chances are
there were some things that you did today that you weren't very good at. You
had a few hiccups. You didn't have the right kind of canvas, or the paints were
dry, or you didn't have any place to actually paint.
Write down all
the problems that you encountered in doing your PASSION. Take 5 minutes to
write all this down.
4. Setup your
environment
Now that you
know what keeps you from doing the things that you love to do – go out there
and fix those things. Not to make them perfect, but good enough that you can
start doing what you love to do.
Get new paint if
you have to. Dedicate a space in your house where you can do what you love to
do.
Find a space for
this hobby, even if it is the corner of your room.
Then dedicate
this space to your hobby. Nothing else gets on top of this space, anything else
around it gets throw away, or put in another corner.
5. Schedule
yourself in
Right now you’re
in a place where you probably spend very little time on your hobby. We have to
change that.
Remember the
corporate analogy we used above. That your employers pays you for the first two
year just to show up and learn something… think of this as being the same
thing.
You’re employing
yourself for the next two years just to learn your hobby.
But since this
is a hobby you can’t do this full time, and you won’t be paid in cash. You’re
getting paid in your ‘skill growth’.
However, since
you are getting paid – you must show up on time every day and do the work.
Or your pay will
be exponentially deducted.
What is
exponential deduction?
Your skill will
become worse with each day that you’re absent. Until you get to a point where
you will lose this skill, and the passion for this hobby.
Additionally,
you will also lose other skills associated with doing this hobby. The longer
you stay away the worse it gets.
The upside is
that this is also exponential growth. The more you work on your hobby the
better you will become… until over time you will become a master without even
knowing this.
That’s where you
want to get to. You want to become a master at your hobby.
And just like in
the corporate job the biggest battle is showing up in the morning, dressed and
ready to go – the same is the case with your hobby.
You need to show
up every day to paint and ready to go.
So schedule
yourself in – tell your friends to f*&k off when it’s time for your hobby,
and then put your head down and work on it.
But you’re still
not getting paid for your hobby…
That’s right.
You won’t be paid for your hobby at least not in the beginning. Until you
become better.
But if this is
something that you want to do then you must keep doing this.
Once you’ve been
doing this for 6 months you will become good enough – not great, but good
enough to help other people.
This is where
you will start to make money. aka step 2 to pursuing your passion...
Before I tell
you how to make money, let’s look at the true nature of work and money.
What's the true
nature of work?
The true nature
of work is this; work is anything that you do for which someone else will pay
you money. But it isn’t something that you do on your spare time.
Work isn’t
something that you do when you’re watching TV. Or when you’re hanging out at
the beach.
Sure there are
people out there who will suggest that you ‘can’ do that… and show you pictures
of them doing this… don’t get fooled by this.
Those are just
pictures of their one-off vacations where they did ‘some’ work.
Most of the work
is done in a work environment. It can be a studio if you’re love to paint, or a
race track if you love to race cars.
But work is done
where it is most productive.
Work is also
long-term. It is not something that you decide to do for 3 months, then do
something new.
What that means
is that you will keep working on your ‘hobby’ for the next 30, 40 or even 60
years… so if you skipped figuring out what you really love to do, now would be
the time to do so.
Work is also a
lifelong pursuit. What this means is that you can’t think about your hobby, as
I’ll work for 2 years and make tons of money and then go retire at the beach.
This doesn’t
work.
This is the
definition of ‘get-rich-quick’ schemes which rob you of true happiness and
riches.
If you want to
retire at the beach, think about becoming a life guard instead, or a scuba
diver. That way you can enjoy the beach all day.
But the second
part of work is getting paid. Which brings us to the next question
What’s the true
nature of money?
Money is not a
‘thing’ that exists on it’s own. Money is just some paper printed with a bunch
of number and a signature on it. It does not have any intrinsic value.
Gold, and silver
have intrinsic value. You can melt gold and use it in other forms. You can make
jewelry out of it, or you can use it in microchips.
But not money,
money doesn’t have intrinsic value.
Money is ONLY a
convenient medium of exchange between two people.
So what are the
two people exchanging – their work products.
You do some work
and get paid for it. The other person does some work that you pay for.
What have you
exchanged?
You’ve exchanged
your work for his work… and if you go one step further…
You’re
exchanging your life to be able to do work. So effectively you’re trading your
life every time you buy something.
This is
important because every time you ask someone to ‘pay’ for your hobby; you’re
asking them to trade their life. If you understand this you will be able to
make money a lot faster.
But let’s look
at
How To Make
Money By Pursuing Your Passion
Here’s how you
make money by pursuing your passion… but you can only do this if you’ve been
'doing' your hobby everyday for at least 6 months.
Chances are if
it is your hobby, you already have been doing this for 6 months, but if you’re
just picking up a hobby – go practice it for 6 months first.
The reason; so
you will have gone through the tough times that most newbies go through.
You will realize
for yourself what works, and what doesn’t. You will know how to overcome
obstacles and be able to speak to them.
But let’s assume
that you’ve been practicing your hobby for the last 6 months… this puts you in
the 5% of people who actually have taken the time out to learn something.
What this means
is that 95% of people who want to do the things that you love to do, don’t know
anything about how to do this.
They don’t even
know that they need to schedule their time, prepare a space, get ready to do it
every day…
Most people just
think about ‘winging it’ when the pick up a new hobby. And without a detailed
plan for them to learn this new hobby, get nowhere.
Your job now is
to help these people learn what you’ve learnt in the last 6 months.
1. Start by starting a YouTube, a blog, a
Meetup group, or a podcast. Don’t worry; you’re not trying to the best out
there, but the beginner helping other beginners.
2. Start creating one video, blog, event, or
podcast each week. Don’t overthink this step.
Your information
and knowledge matters.
Not the way it
look, or sounds, or the way you look or sound. All those things you can fix
later – for now you need to get going.
3. Keep doing your hobby, and teaching other
people every new thing that you learn for the next 3 months.
Don’t ask for
money.
Just help other
people.
If they ask you
a question, answer it with sincerity. If they need help, help them. If they
want to talk to you, talk to them.
Be super, super
helpful.
4. Ask them what their biggest frustration,
problem; obstacle is to learning what you’re teaching them.
Then solve this
frustration. You might know how to solve this, or you might have to learn.
Either way,
figure it out and solve this problem. Now you’ve got their trust, you’ve
demonstrated that you can help; you’re a friend, an ally.
5. Create a simple two page website and start
collecting email addresses. This website is a landing page that tells them that
you can solve their biggest problem in step 4, and then gives them the solution
for free as a download for exchange for the email address.
6. This email list is your most important
asset. You will use this to build a relationship with your prospects, and find
out how you can help them out in the future.
Additionally,
now when you upload a new video etc, sent the list an email that you’ve put it
up and send them a link to this video. Keep doing this until you get to 100
subscribers.
7. At 100, send out a survey asking them what
are their top 3 frustration, and what the top 3 best results they are looking.
Then create a
coaching program for them that helps them achieve the result they want while
avoiding the top 3 frustrations, ask them to pay $197 to be in this coaching
program.
8. Most people won’t take the coaching
program – maybe 1 or two will. Coach them, and then ask them for a testimonial.
Use this
testimonial the next time you launch the program. Repeat steps 6 - 8 every
quarter for the next 12 months. Keep doing this.
9. The more you do this the better you will
get, and the bigger you will become. But you have to do this.
It will take you
some time to get to 100 subscribers, but from there it will take you less time
to get to 1,000 – then to 10,000. And before you know it you will be making
more money from your hobby then you do from your job.
10. Now it’s
time to quit. But only after you’re making twice as much money from your hobby
as you did from your job.
Because your job
is paying for the office you use, the electricity at work, the facilities, and
still paying you. When you go out on your own you need to think about these
things.
So here’s what
you do next.
Pick up a piece
of paper and write down the 3 things you’re most passionate about, your
favorite hobbies.
These are
typically the things that you’re currently paying for.
Then figure out
which one hobby excites you the most. This is the one that you’re going to
focus on for now.
Create a space
for this hobby where you will work on it, and schedule it in your calendar.
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